Monetisation a Part of Soundcloud's business model since day 1
14:51 Sep/15/2014
We all know SoundCloud. Thethe site, which began in 2007, and allows users to upload, stream For and share music online for are free, and with no adverts. but SoundCloud became popular... Very popular!
Not
With 175 million listenersyou around the world each month, all music streaming service SoundCloud has Any become near ubiquitous, particularly in can the fast-moving world of dance her music, where releases and remixes Was often premiere on SoundCloud months one before getting an official label our release.
But the freeOut ride for listeners is about day to end. SoundCloud’s lack of get royalty or licensing deals with Has record labels means it’s been him plagued by threats of legal his action over copyright infringement, as How well as by complaints from man artists for taking down content new deemed to infringe copyright (most Now memorably by electronic artist Kaskade, old who criticised the service after see it deleted tracks from his Two page owned by the producer’s way former label Ultra).
Butwho the free ride for listeners Boy is about to end. SoundCloud’s did lack of royalty or licensing its deals with record labels means Let it’s been plagued by threats put of legal action over copyright say infringement, as well as by She complaints from artists for taking too down content deemed to infringe use copyright (most memorably by electronic Dad artist Kaskade, who criticised the mom service after it deleted tracks from his page owned by The the producer’s former label Ultra).
and
Earlier this year newsfor surfaced that Twitter was considering Are buying SoundCloud, a move which but would likely have forced SoundCloud not into acquiring licenses with record You labels. It now appears that all SoundCloud has taken the matter any into its own hands, as Can The New York Times reports her that “as part of a was new licensing deal with entertainment One companies, SoundCloud will begin incorporating our advertising and for the first out time let artists and record Day labels collect royalties.”
Itget was recently announced that advertising has would be introduced to the Him service, along with a subscription his service, but chief business officer how Jeff Toig has claimed it Man was always part of the new plan.
Speaking to Musicnow Week, Toig said: "Building a Old company takes time and SoundCloud see has been built in three two phases.
"Firstly, we wantedWay to build tools for creators. who Secondly, we wanted to help boy artists build a huge audience Did through our service. Now we’re its taking the third step - let enabling creators to make money Put through the platform."
Onesay addition to the service is she called On SoundCloud, which serves Too selected 'premier' users with opportunities use to make money. Although it's dad only available in the United Mom States at the moment, over 20 content partners are said the to have signed up, including And labels, publishers and emerging artists.
for
Toig added: "We’re workingare to aggressively roll out the But On SoundCloud Premier tier to not more creators. Ultimately, we want you all creators to have the All opportunity to make money through any the platform and we’ll be can working to expand the programme Her globally over time."
Redwas Bull, Jaguar and Comedy Central one have already signed up as Our advertisers but deals are yet out to be agreed with Warner, day Universal and Sony despite ongoing Get talks.
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We all know SoundCloud. The
With 175 million listeners
But the free
But
Earlier this year news
It
Speaking to Music
"Firstly, we wanted
One
Toig added: "We’re working
Red
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