Summer season is upon us, and promoters are looking for every possible means to draw attention to their events. One of the more successful ways comes via Amnesia’s Saturday night Matinée. Their video ad has enjoyed somewhat of a viral status, making it sure that the holidaying clubbers will visit the evening that's otherwise rather unremarkable...
...the ad is quite spectacular though. Channeling the excess of the '80s, the commercial isn't directly about the club night. The extravagant ad is about a non-existant energy drink called Ibizious. Including swimsuit models, arcade gaming clips, zombie-dance routines, '80s accessories and miraculous ads - the whole package is part of the campaign which sells the residency as the centre of the excess and hedonism on the island.
But besides the expensive mock commercial, Matinee hasn't got anything amazing to show off. No Guetta or Tiesto on the line-up. Neither Solomun or Guy Gerber will attend this year. Andre Vicenzzo and Flavio are filling the main-room DJ duties during the 3-month Summer season.
So check out the viral-going video, that's a part of an “ambitious audiovisual engineering project” which offers “the biggest showcase of talent and grandeur to be found on the island”