Alex Ridha, well known as Boys Noize, has been a busy man ever since his LP was released in autumn, 2012. Besides the world tour, remix EP and other activities, Boys Noize has found the time to get another video done. The visualization of 'What You Want' is a compelling one, Ridha explains the concept to Rolling Stone: "The idea was to interpret the lyrics 'what you want/what you get' as a metaphor of consumerism. It's also a reflection on the concept of normality. In a world where singularity is the norm, is being normal making you the exception? Then, the goal was just to have fun with costumes and visual effects. We wanted to communicate this awkward feeling you have when you're at a costume party, but you're the only one not wearing a costume."
'Ich R U' is another track that got a video from Boys Noize last year LP 'Out of the Black'. Watch here!
Photo: weeklydig