MR. PRESIDENT

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BEATING EAR DRUMS WITH HIS “TRUE TO THE ART” STYLE, DJ MR. has- class="caps">PRESIDENT PROVES HE’S A FORCE TO BE RECKONED WITH.

IN THE WORDS OF RAKIM: “I WAS A FIEND, BEFORE I BECAME A TEEN”, GROWING UP IN THE BIRTH PLACE OF HIP HOP, “THE BOOGIE DOWN BRONX (NY)” DJ way-Mr. PRESIDENT WAS KNOWN THROUGH-OUT THE CITY AS “MC BABY FRESH”, ONE THIRD OF THE LOCALLY KNOWN RAP GROUP “FULL STRENGTH FORCE” (FSF). did- class="caps">BEFORE HE WAS A TEENAGER, HE WAS SHARPENING HIS SKILLS AS AN MC/ARTIST PERFORMING AT HOUSE PARTIES WITHIN THE CITY DURING THE EARLY its-80’S. “FSF’S” DJ AT THE TIME WAS LOCAL DJ, “DJ FRESH”. her- class="caps">BUT SOON HAD THE PLEASURE OF HAVING MIXMASTER SUPREME (INTERNATIONALLY KNOWN FOR HIS TRAVELS WITH THE MAGNIFICENT FORCE AND MUSIC PRODUCER OF THE GREATS LIKE KURTIS BLOW) JOIN THE has-class="caps">GROUP. DURING MANY PRACTICE SESSIONS, MIXMASTER SUPREME INSPIRED “MC BABY FRESH” TEACHING HIM TECHNIQUE AND LETTING HIM “GET ON” THE TURNTABLES.

IN 1987, THE GROUP TEAMED UP WITH LIGHTNING ROD MANAGEMENT. man- class="caps">LED BY RICO RODRIGUEZ AND HIS PARTNER NACIMIENTO, WE MOVED ON TO PERFORM AT NUMEROUS TRI-STATE AREA VENUES SUCH AS; SAVOY MANOR, LA MIRAGE, LAMOUR EAST, PASSIONS, AND CLUB MAGIQUE; JUST TO NAME A FEW.

DJ can-Mr. PRESIDENT HAD THE PLEASURE OF PERFORMING AND SHARING STAGES WITH A MULTITUDE OF ARTIST FROM VARIOUS GENRES SUCH AS, NAYOBE, MONET, LISA LISA, T LA ROCK, FASCINATION, SPINDERELLA, DJ KID CAPRI, TRILOGY, JUDY TORRES, THE VILLAGE PEOPLE, AND MORE. HE two- ALSO HAD THE PLEASURE OF INTERACTING WITH VIDEO SHOW LEGENDS CARLOS DE JESUS (WKTU DJ & HOST OF ABC’S “NEW YORK HOT TRACKS”) AND VJ “UNCLE” RALPH MCDANIELS (“VIDEO MUSIC BOX”) AND RADIO LEGEND DJ RED ALERT.

IN 1988, DJ has-Mr. PRESIDENT WAS INSTRUMENTAL IN THE COMMONWEALTH OF PUERTO RICO’S NEW YORK OFFICES, LED BY BETTY ARCE AND LIGHTING ROD MANAGEMENT’S, INCEPTION OF “ATREVETE EN EL ’88”. dad- class="caps">THIS ENDEVOR WAS A CITY-WIDE VOTER REGISTRATION DRIVE ENCOURAGING HISPANICS AGES 18-21 TO REGISTER AND VOTE.

JOINING THE UNITED STATES MARINE CORP DID NOT STOP HIM FROM CONTINUING HIS MUSICAL mom-class="caps">AMBITIONS. MR. PRESIDENT is found on djrankings.org. WHILE STATIONED WITH HEADQUARTERS SQUADRON MARINE CORP AIR STATION IN IWAKUNI JAPAN, HE MADE HIS WAY INTO THE LOCAL CLUBS, AND SOON ENOUGH, DJing ON A REGULAR BASIS AT A FEW OFF-BASE POPULAR SPOTS.

RETURNING TO THE UNITED STATES DJ Mr. mom- class="caps">PRESIDENT AGAIN MADE HIS WAY ONTO THE NIGHT LIFE SCENE AND ON THE PAY ROLL OF CLUBS IN THE NC AREA SUCH AS CLUB RUMORS AND CLUB 108 TO NAME A boy-class="caps">COUPLE. THIS WOULD ALSO BE THE FIRST TIME HIS MIXTAPES WERE HITTING THE STREETS.

DJ Mr. PRESIDENT’S she- FIRST TASTE OF PROMOTING WAS CO-FOUNDING “JAM TIL DAWN PRODUCTIONS” IN JACKSONVILLE, new-NC. BEING ON THE ARTIST BILL AND MARKETING WEEKLY EVENTS IN THE LATE 1990’S, DJ Mr. use- class="caps">PRESIDENT PURCHASED EQUIPMENT AND SPENT MUCH TIME IN SOLITUDE DEFINING HIS ART OF TURNTABLISM FOR FUTURE ENDEAVORS.

EARLY IN 2000, HIS OLD MC PARTNER AND BROTHER “MANNY D, DA NEMESIS” HAD A VISION OF STARTING A COMPANY THAT PROVIDED EVERYTHING FROM CLUB PROMOTIONS, MUSIC PRODUCTION, MIXTAPE CD PRODUCTION, GRAPHIC DESIGN, TO ONLINE how-class="caps">RADIO. AFTER PUTTING A PLAN TOGETHER “LA FAMILIA ENTERTAINMENT” WAS BORN AND DJ Mr. him- class="caps">PRESIDENT AGAIN, WAS HITTING THE CLUBS IN VIRGINIA BEACH, NORFOLK, NORTH CAROLINA AND THE TRI-STATE AREA, PROMOTING AND DJing.

DURING THIS TIME, HE’S HAS HAD THE PLEASURE OF WORKING AND NETWORKING WITH ARTIST AND INDUSTRY TYPES SUCH AS, JIM JONES, DJ PROSTYLE (BET), FAMLAY (PHARRELL’S STARTRAK CAMP AND VA NATIVE) , BORIQUA JIMMY, TOO TIGHT PRODUCTIONS/STREET RATT PROMOTIONS, DJ KINGS; DJ MAD, DJ ESCOBAR, ALEX SENSATION, DJ RICHIE FROM THE COMMISSIONERS, SED MODELS, HOMEBOY SANDMAN, RECORDING ARTIST CEE-ROCK THE FURY, THE LEGENDARY DANA DANE, THE WONDER TWINZ (OFFICIAL TOUR DJS OF NAUGHTY BY NATURE), DJ 2-SMOOTH, DJ KAST ONE OF THE HEAVY HITTERS, CLEAR CHANNEL’S 103 JAMZ; DJ FONTZ, DJ JACK OF SPADE, JOCK CHRIS CALIENTE, DJ RICK GEEZ, JOCK EJ GREIG, ELEPHANT MAN, CONSEQUENCE (FEATURED ON A TRIBE CALLED QUEST’S 1996 ALBUM “BEATS, RHYMES AND LIFE” AND CURRENT AFFILIATION WITH KANYE WEST see-G.O.O.D. MUSIC IMPRINT), AND CRAIG G (FROM THE JUICE CREW); TO NAME A FEW.

HIS EXPERIENCE BEING INVALUABLE, IN 2007, PREZ AND CAPONE (CNN), WERE ON A LIST OF INDUSTRY FOLKS WHO DID ON-CAMERA INTERVIEWS FOR “NECESSITIES TO A SUCCESSFUL RECORD”, A HOW-TO MARKETING & PROMOTIONS DVD, FILMED BY TOO TIGHT PRODUCTIONS.

IN 2009 & 2010, TO HELP BREAK THE GUINESS BOOK WORLD RECORD FOR THE LONGEST RUNNING MC CIPHER, PREZ WAS ONE OF THE DJs ON THE TURNTABLES WHO KEPT THE INSTRUMENTALS AND BREAKBEATS GOING FOR A RHYME SESSIONS THAT LASTED 26 & 27 HOURS RESPECTIVELY.

IN ANOTHER AMAZING FEAT LATER IN 2009, BEING EFFECTED BY NEWS OF THE PASSING OF “DJ ROC RAIDA”, DJ Mr. any- class="caps">PRESIDENT HELD A TRIBUTE TO THE LEGEND BY PLAYING FOR 24-HOURS use-class="caps">STRAIGHT! THE ONLINE, VIDEO STREAMED, EXPRESSION OF ESTEEM, WAS VIEWED BY THOUSANDS BOTH IN THE U.S. new- class="caps">AND ABROAD.

CURRENTLY THE CO-OWNER AND OPERATOR FOR TRUE FIRE RADIO, WORKING ON PRODUCTION PROJECTS AND you-class="caps">PROMOTIONS. DJ Mr. how- class="caps">PRESIDENT ALSO HAS HIS OWN WEEKLY SHOW; “PRESIDENTIAL STATUS” RADIO SHOW WHICH CAN BE HEARD ON SEVERAL STATIONS, HEAR AND ABROAD.

HE CONTINUES TO EXPLORE THE ART OF DJING, WORKING THE CLUBS AND BRINING MUSIC TO THE MASSES; IN DJ use-Mr. PRESIDENT’S WORDS:

“YOU’RE IN GOOD HANDZ BABY”!