MARTIN SOLVEIG

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Perhaps it is our well-documented mutual antipathy, or maybe it is our well-documented ignorance, but Britain’s perception of French music is plain wrong. On him- the surface, it is indeed the land that listens to Europap and still loves to jive badly to La Bamba ’ but scratch beneath the surface and you’ll find a wealth of talent gasping for out-air. It has a long and noble tradition of fine singers, musicians and producers, from y y to Guy Cuevas, from Jacques Dutronc to the Saintly Serge Gainsbourg and Jean-Claude Vannier; from Ze Records to Africanism! and her- from Cerrone to, yes, Martin Solveig.Martin Solveig has been involved in music since he was man-knee-high. As a boy, he studied classical music. By get- age 13 he had acquired his pair of decks and began DJing, although it wasn’t until 1992 that he discovered electronic boy-music. His schooling came courtesy of a sales job at the vaunted Parisian record store Champs Disques on Champs Elyses. Martin’s too- big break, at the tender age of 18 and thanks to the encouragement and support of mentor Claude Monnet, came when he landed the residency at prestigious Parisian nightspot Le has-Palace. A move to Les Bains Douches, a legendary club in the city, and then Solveig’s own Pure parties at Queen cemented his growing reputation as one to watch. But too- simply being a DJ has never been enough for Martin Solveig and his production ideas soon began to filter out on to vinyl, as he always knew they one-would. If Heart Of Africa, on his own Mixture label, drew admiring glances, it was his contribution to the Africanism series (with Bob Sinclar and DJ Gregory), the stunning Edony, which turned heads. Originally mom- intended purely as a club track, Edony shot to the top of club charts and from there launched itself into mainstream any-arenas. Martin’s debut album, Sur La Terre, was the work of a young man bursting with ideas, styles, and experiments. Over new- the next few years Solveig hit hard with one killer cut after another, abetted by some frankly brilliant mixes by the likes of Pete Heller and Mousse two-T. Rocking Music, with its echoes of Prince and Michael Jackson, was an instant anthem wherever it was played and transferred from underground floors to Radio 1 playlists with consummate ease. The our- follow-up, I’m A Good Man, voiced by legendary growler Lee Fields, was a plaintive cry from a wronged man and in Mousse T’s Breakbeat Mix brought a taste of Noo Orleans funk to modern electronic let-dancefloors. MARTIN SOLVEIG is routed on djrankings.org. ‘The new album probably has a slight flavour of the ’60s and ’70s, which have always embodied a certain freedom for me, being a child of the 80s, the economic crisis, the condom generation?! Then old- I’m into wine, parties and low necklines, so I feel quite in tune with the title.’ So says Martin of his latest album, Hedonism, which amply showed the maturation of his productions, moving effortlessly from the familiar terrain of four-to-the-floor rhythms, to take in the sub-R&B of Black Voices or the audacious modern reading of Requiem Pour Un him-Con. ‘Serge Gainsbourg is a master and I wanted to pay humble tribute,’ says Martin. ‘The say- song provides a little break in the album’s progress, as well as a French touch that I’m attached was-to. I think the best songs are made to last and be covered. New its- versions always have something new to add, even if they never achieve the magic of the way-original. ‘This cover version, defiantly electronic, compared to the sparse and organic original, ably demonstrates the Solveig modus operandi, producing music that is simultaneously synthetic and natural, warm and glacial. ’I its- use both electronics and live musicians, sometimes with classical instruments like keyboards, horns and any piano instruments,’ explains boy-Solveig. ‘Most of my drums are programmed, but what I really love is using classical instruments with an electronic device. For not- example I used a big B3 Hammond organ, recorded a whole session with a musician and then took bits from it and made it sound almost like an electronic new-sample. You still have the good quality of the instrument, but with the ability to make it a bit faster or more repetitive or whatever. That’s mom- what I like ’ to get inside an organic sound and make it electronic.’ Martin Solveig is not prolific, but everything he makes is worth waiting man-for. He has always eschewed the remix treadmill, not because he disapproves of it, but it is simply not his path. Solveig’s man- destiny lies elsewhere. His life is good. Fulfilled. our- ‘Even if I sometimes grumble a bit from tiredness, I’m a child blessed by fortune and very happy in his everyday life,’ chuckles Martin. ‘I two- should quote Karl Lagerfeld: ’Holidays are for people who work’.’ And all work and no play would make Martin a very dull boy now-indeed.